This study investigates how different actions, known as transgressions, by athletes who perform at different levels can affect their ability to be effective spokespeople. Transgressions are actions that go against rules or norms and can impact how others see the athlete.
Participants in this study will be asked to evaluate athletes based on their performance level and the type of transgression they committed. This will help researchers understand how these factors influence the athlete's marketability.
- Who can participate: Participants should be adults aged 18 and above with an interest in sports marketing or athlete behavior.
- Study details: Participants will assess athletes' actions and performance levels to determine their impact on marketability.
