This study is currently not recruiting participants.

A Study on Retail Shelf Displays and Consumer Shopping Behavior

Investigating the Impact of Grocery Shelf Conditions on Consumer Behavior

Not Recruiting
100 years or below
All
Phase N/A

Brief description of study.

This study aims to investigate how grocery shelf conditions, including displaced, understocked and out-of-stock (DUOOS) shelves influence consumers? decision-making at shelf, consumers? pursuit of product category goals as well as consumers? achievement of entire shopping trip goals.

Detailed description of study

This study aims to investigate how grocery shelf conditions, including displaced, understocked and out-of-stock (DUOOS) shelves influence consumers? decision-making at shelf, consumers? pursuit of product category goals as well as consumers? achievement of entire shopping trip goals.

Eligibility of study

You may be eligible for this study if you meet the following criteria:

  • Conditions: healthy
  • Age: 100 years or below
  • Gender: All

This study investigates how different grocery shelf conditions, such as displaced, understocked, and out-of-stock shelves, affect consumer decision-making. It looks into how these conditions influence consumers' goals when choosing products and completing their shopping trips.

The study procedures involve observing consumer interactions with grocery shelves under various conditions. Researchers will track how these conditions impact the consumers' ability to meet their shopping goals.

  • Who can participate: Age criteria and key eligibility factors are not specified.
  • Study details: Participants will be observed while shopping in grocery stores with shelves that are displaced, understocked, or out-of-stock. The research study will focus on how these conditions affect their shopping behavior.
Updated on 19 Feb 2024. Study ID: 1801006583

Interested in the study?

Select a study center that’s convenient for you, and get in touch with the study team.

Connect with the study team