This study is currently not recruiting participants.

Employee Word-of-Mouth (WOM) Corporate Reputation and External Stakeholder Engagement

Study on Employee Word-of-Mouth in Organizational Communication

Not Recruiting
100 years or below
All
Phase N/A

Brief description of study.

The purpose of this study is to examine the role of employee word-of-mouth communication in organizational communication management with external stakeholders, which include stakeholder engagement, organizational reputations, and supportive behaviors.

Detailed description of study

The purpose of this study is to examine the role of employee word-of-mouth communication in organizational communication management with external stakeholders, which include stakeholder engagement, organizational reputations, and supportive behaviors.

Eligibility of study

You may be eligible for this study if you meet the following criteria:

  • Conditions: healthy
  • Age: 100 years or below
  • Gender: All
  • Who can participate: All employees within the organization are invited to participate, regardless of their role or tenure.
  • Study details: Participants will engage in surveys and interviews to share their experiences and perspectives on word-of-mouth communication within the organization.
Updated on 19 Feb 2024. Study ID: 1602761568

Interested in the study?

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