This study investigates how different types of identities, specifically core versus peripheral identities, affect how consumers evaluate products that are presented with negative descriptions. Core identities are fundamental aspects of a person’s self-concept, while peripheral identities are less central to their self-definition.
Participants will be exposed to various product descriptions with negative framings and asked to evaluate them. The study will analyze the differences in evaluations based on whether a core or peripheral identity is elicited during the evaluation process.
- Who can participate: Participants should be adults over 18 years old.
- Study details: Participants will evaluate products based on descriptions provided. The study will compare evaluations when different identities are highlighted. All participants will evaluate products with negative descriptions.
